Supporting Evidence
Your choices about supporting evidence can make the difference between an average speech or a memorable speech with impact.
Data and StatisticsData or Statistics add powerful and more objective support to your claim. However they are also difficult for audiences to process. You must make data meaningful for it to be effect in supporting your claim. Check out this video from Forbes for suggestions.
Yocco and Pulli (2016) provide a guide to making data meaningful in their article "Social Math: A Method to Make Complex Data Meaningful." This is a useful article so make sure you check it out. |
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