Organizational Communication |
Organizing as Communication Process
It's not just communication inside an organization
Organizing is a process of symbolic interaction used by interdependent individuals to achieve a common goal. In other words, it is the process of working together through communication. Organizing occurs in many different contexts and locations, not just at work. Organizational communication then is the study of this process.
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The Challenge of Organizing
The organizing process is full of many tensions but the most fundamental is the tension between individual and collective needs. As individuals we need some degree of autonomy, creativity and social interaction to be engaged and satisfied. But as organizational members we need predictability, control and productivity. These two sets of needs exist together but are at odds with one another. So the study of organizational communication is an attempt to resolve how best to negotiate contradictory needs in the most ethical ways.
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