ListeningListening is difficult. Consider the last time you sat through a boring lecture and struggled to stay awake. Why was it so hard to pay attention? Was there something the speaker could have done differently to make listening easier. This is a question every speaker should be asking. What can I do as a speaker to make listening easier?
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Listening is harder than we think because it isn't just what our ears do, that's hearing. Listening is hearing plus cognitive processing. Once you understand the challenges, you can design and deliver a speech in ways that make listening easier. Understanding listening will help you be a better speaker.