Identity Creation and Maintenance
Identity is "the central and enduring character projected by a corporation." An organization's identity is created and maintained through deliberate and consistent messages or themes.
Public relations practitioners are responsible for producing messages that shape the public's perceptions of an organization's personality.
Check out this clip from The Corporation. People were asked to describe various corporations. Their responses are examples of organizational identities.
Public relations practitioners are responsible for producing messages that shape the public's perceptions of an organization's personality.
Check out this clip from The Corporation. People were asked to describe various corporations. Their responses are examples of organizational identities.
What is Identity rhetoric?
Identity rhetoric is argument strategies that strategically shape public perceptions of an organization's character.
Ideally, an organization's identity is formed by cultivating 1) a central or core character, 2) distinctiveness from other organizations, and 3) consistency over time.
Ideally, an organization's identity is formed by cultivating 1) a central or core character, 2) distinctiveness from other organizations, and 3) consistency over time.
Identity Creation
Argument strategies for identity creation include
- association with public's values
- differentiation from others and negative images
- branding - visual and verbal elements (logos, slogans, colors, etc.)