Public Relations Campaigns & Case Studies
Campaigns
Goals, objectives, strategies & tactics |
Effective PR campaigns always start with a plan that includes goals, objectives, strategies and tactics. Distinguishing between these things can be challenging for students and even some practitioners. Here is an article that might help. Pay particular attention to the differences between strategies and tactics. This is where many people get tripped up.
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Focus groups and Polling |
Research polls and focus groups matter. Information they provide is used to develop a campaign plan, refine tactics and messages, and be responsive to changes throughout the campaign.
There are some inherent challenges with collecting and processing polling data. Sometime, even the experts get it wrong. |
Lobbying |
The documentary Toxic Hot Seat explores chemical flame retardants and environmental health, but more importantly it provides a look at the role public relations played for both sides of the debate. If you get the chance to watch, pay special attention to the role of lobbying, the news media, and front organizations in shaping public opinion and legislation.
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Case studies
The 10 Most Spectacular PR Fails of 2016Inc.com summarizes the year's biggest PR blunders
United breaks guitars: A PR crisisThis guy made some music videos to describe his experiences flying with United Airlines and dealing with their customer service.
Target's security breach
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The Bill Clinton Presidency
Our brand is crisis
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